1. Your full name isn't readily available on your website/blog/YouTube. This is probably the most ridiculous one, but I've seen it twice in the past few weeks. Imagine this scenario: You write a wonderful blog post. Someone you would like to recognize your name (agent? editor? Hugh Jackman?) reads it and loves it. They look up to the top of the page for your name - and it's not there.
I KNOW y'all are laughing thinking you'd never make this mistake, right? But go check. Just to be sure. If you don't do it for yourself, do it for me - or Hugh Jackman.
2. This one is a little less obvious. I, like many people, use Google Reader to read blogs. I've seen at least three blogs, where the name of the blog and writer aren't visible in the Reader window. It frustrates me. I don't want to have to click through every time to figure out who you are so I end up just not reading your posts, or at the very least, not commenting on them.
A lot of people read blogs via Google Reader. Even if you don't, go to the link and subscribe to yourself. Check to make sure your name/your blog's name shows up at the top of each post.
I honestly don't know how to fix this, but if yours is invisible, I urge you to figure it out.
3. I know a lot of people like to use cutesy usernames on Twitter (or in forums) like @YAWriterGirl or something. You think it's OK because your real name is on your profile, right? Here's something I didn't realize until I started using Tweetdeck: Unlike Twitter.com, a lot of twitter apps don't show your name next to your username.
Sure, if someone is really interested in you, they can click to look at your profile - but you're missing out on those repeated impressions that result in name recall.
And if you're not convinced it's important for your name to be out there in the Twitterverse, I should mention that four agents and several more authors have mentioned to me they recognize my name from Twitter. When you send an agent a query or when an editor gets your manuscript in her inbox, don't you want her to instantly recognize your name? I mean, you don't sign your queries "@YAWriterGirl," do you?
Don't make it hard for people to see your name. As an author, your name is your brand. You don't see Coca-Cola hiding their name under a few clicks, do you?
No. Because it's a dumb idea.
Harsh? Maybe... but tough love seems to work really well on writers. And I love you guys. :-)
So double check. Just in case.
Do it for Hugh Jackman.
Also, I just wanted to let y'all know I started vlogging solo, in addition to my YA Rebels weekly gig. My last vlog is about "Tired Plots In YA." I'd love to hear what you think over on my YouTube channel!